AdHub

Leads - Website Conversions

Our main objective with lead conversion advertising is to signal to Facebook and Instagram that we want our campaign to drive people to share their contact information, complete a lead form, or take another action on our website or app

Acquisition Ad Set

• See Geographic Targeting Map
• Age: 22 - 60
• Gender: All Genders
• Demographics, interests and behaviors:
  Interests: Craft beer, microbreweries, breweries, brewing, homebrewing, beer festivals, beer tasting, specific beer styles (IPA, stout, etc.) Wine, wineries, vineyards, wine tasting, sommelier, wine clubs, specific wine types (Cabernet Sauvignon, Pinot Noir, etc.) Packaging design, label design, graphic design, branding, marketing Small business owners, entrepreneurs Job Titles: Brewery owner, brewmaster, head brewer, marketing manager (brewery) Winery owner, winemaker, vineyard manager, marketing manager (winery) Graphic designer, packaging designer, label designer Behaviors: Engaged shoppers on Etsy or similar platforms (for craft-focused labels) Attendees of beer or wine festivals Members of beer or wine clubs Followers of industry publications or influencers

Retargeting Ad Set

• All website visitors:
  Time Frame: In the past 45 days
• Everyone who engaged with our Facebook page and/or Instagram Account:
  Time Frame: In the past 100 days